Redefining Dress Shopping

Hi. We are

The Couturiere


The Couturiere is a place where you can design your own couture wedding dress created by our awarded design team and brought to life in our world-renowned atelier in downtown San Francisco. Uniquely yours.  No searching or settling required.

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This is how buying a wedding dress should be.

We believe in the art of fashion; specifically couture dressmaking. Consider us high-design enthusiasts. Our belief is that beautiful surroundings support beautiful work. 

Our goal is to create a unique experience for brides by offering a seamless platform for women to design and personalize their own wedding dress. Less searching, more creating. Leave it to our master patternmakers, fabric sourcing specialists, and expert seamstresses to walk you through a collaborative process that will leave you inspired and with the dress you actually wanted.

We do all the heavy lifting. Come to us with your ideas and inspirations (we have lots of design brilliance in our showroom should you need any help), and we bring your dream dress to life right in our San Francisco Atelier. It’s that simple. 


We believe in the trifecta of ease, personalization, and inspiration. We don’t believe in pushy sales associate and endless searching. Come with your vision, and get married in the dress of your dreams.





Our process is collaborative and fun!  When you are here, our Atelier is open just for you.  Bring your family and friends to help inspire, or pop by for your fitting on your lunch break.  Each customer has a dedicated team to be there every step of the way.

Fabulous Inspirationalist

A dream-come-true Parisian atelier, filled with gorgeous inspiration, reserved just for you each time you visit.

Project Manager
Project Manager

Your go-to gal. They will work with you to schedule your fittings, answer questions, and ensure you are informed from start to finish.

Master Patternmaker

Your designer extraordinaire. They will help you realize your vision, finalize your design, and ensure the fit is perfect for your body.

Expert Sewing Team

Your dream team. They are trained in complexity and can work with the most intricate fabric and details, bringing your dress to life.



Our quotes are completely transparent and based on factors such as amount of materials used, hours of craftsmanship required and complexity of design. Unless you decide to change the design, we always stick to our quotes so you never have to worry about hidden fees or price increases. Prices start at $4,000.


Come visit us IRL at our pop-up shop in downtown San Francisco to see wedding dress samples and sketches, talk to our team, and shop some beautiful blooms. We are determined to bring some light and charm back to our beloved San Francisco during these tough times, and fashion is the perfect escape.

We will be collaborating with neighborhood favorites and the best wedding industry vendors in the Bay area to offer you the best connections and arrangements for your wedding day while having some much-needed fun. 

In collaboration with San Francisco based florist Brent’s Flowers. 

Hosting an event?

Use our space. Whether it’s a photoshoot, work function, trunk show, bridal shower, or girls weekend, host your event at our imaginative, 4-story couture atelier in the heart of San Francisco. You are bound to leave the space feeling creative and optimistic.


covid protocals

The Couturiere is currently in full operation and working in compliance with COVID-19 protocols. Actions that will be taken include: dedicated salon sessions and fittings in the atelier, hand sanitizer upon arrival and throughout the space, thorough cleaning of all surfaces before and after meetings.