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REDEFINING DRESS SHOPPING

The Couturiere (co-tour-ee-ay) is a place where you can design your own couture wedding dress created by our awarded design team and brought to life in our world-renowned atelier in downtown San Francisco. Uniquely yours. No searching or settling required.

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Hi. We are The Couturiere (co-tour-ee-ay).

We believe in the art of fashion; specifically couture dressmaking. Consider us high-design enthusiasts. Our belief is that beautiful surroundings support beautiful work. 

Our goal is to create a unique experience for brides by offering a seamless platform for women to design and personalize their own wedding dress. Less searching, more creating. Leave it to our master patternmakers, fabric sourcing specialists, and expert seamstresses to walk you through a collaborative process that will leave you inspired and with the dress you actually wanted.

We do all the heavy lifting. Come to us with your ideas and inspirations (we have lots of design brilliance in our showroom should you need any help), and we bring your dream dress to life right in our San Francisco Atelier. It’s that simple. 

A UNIQUE EXPERIENCE

We believe in the trifecta of ease, personalization, and inspiration. We don’t believe in pushy sales associate and endless searching. Come with your vision, and get married in the dress of your dreams.

WHERE TRADITIONAL CUSTOM COUTURE DESIGN MEETS MODERN ACCESSIBILITY.

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MEET YOUR TEAM

YOUR DEDICATED DESIGN TEAM

Our process is collaborative and fun!  When you are here, our Atelier is open just for you.  Bring your family and friends to help inspire, or pop by for your fitting on your lunch break.  Each customer has a dedicated team to be there every step of the way.

Project Manager
Project Manager

Your go-to gal. They will work with you to schedule your fittings, answer questions, and ensure you are informed from start to finish.

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Master Patternmaker

Your designer extraordinaire. They will help you realize your vision, finalize your design, and ensure the fit is perfect for your body.

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Expert Sewing Team

Your dream team. They are trained in complexity and can work with the most intricate fabric and details, bringing your dress to life.

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Fabulous Inspirationalist

A dream-come-true Parisian atelier, filled with gorgeous inspiration, reserved just for you each time you visit.

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WHAT'S THE PRICE?

Our quotes are completely transparent and based on factors such as amount of materials used, hours of craftsmanship required and complexity of design. Unless you decide to change the design, we always stick to our quotes so you never have to worry about hidden fees or price increases. Prices start at $4,000.

SALON SESSIONS

Getting married? Get on the list for a private viewing in our atelier to see our latest design inspirations, meet our team, and learn about The Couturiere experience. Bring a friend and sip some bubbles while we transport you to a place where fashion and design are held to the utmost standard.